DIRECTED CONTENT ANALYSIS OF AKHLAK IN ISLAMIC REALITY TELEVISION PROGRAMME 'IMAM MUDA'

Abstract

Reality television has always been a big influence in shaping the community. Furthermore, the lack of media literacy among the audience affect their understanding of the messages delivered by television. Therefore, media literacy is important to identify Akhlak in the Islamic Reality Television Program ‘Imam Muda’ (Young Imam) that contributes toward understanding of the depicted Islamic Education messages. A researcher-developed instrument, Ta’dibbil al-Risalah Standard Matrix (TbrSM), was adapted and customized from Zaharah Hussin (1995) and Trunfio (2005). The units for directed content analysis were constructed from 21st century learning skills and the Islamic Education Standard Document. A total of 158 messages were recorded, analyzed and categorized based on the pre-determined coding. The findings show that Akhlak was the most depicted content; this was strengthened by the behavior representation from the participants. Consequently, the Islamic reality television program may assist formal and informal Islamic Education. Moreover, the content can contribute to higher order thinking skills. For future recommendation, Islamic reality television program can be utilized as media-based teaching and learning to develop media literacy among students.